What is a company's "social capital"? According to Ivan Misner, founder of BNI, one of the world's largest businesses networking organization, social capital refers to: "the accumulation of resources developed through personal and professional networks. These resources include ideas, knowledge, information, opportunities, contacts and, of course, referrals."
A strong social capital can be a main differentiating point for a company, but how can businesses build and expand their social capital? The answer lies in the right kind of people who can enhance the company's connections and exposure.
In his “Team Role” Theory, Belbin described these persons as "Resource Investigators".
Resource investigators are not necessarily able to solve problems themselves, but they will come up with an alternative solution to any problem, by using their resources inside or outside the company: they will refer you to a person who knows a person who can get the job done...quickly, efficient and cheap. Other people in the company turn to them because of their capacity to connect the dots.
They are usually very social and extroverted persons, who not only point you in the right direction, but also offer their support in the process: they like bringing people and resources together and they are satisfied when there is a positive outcome to the situation.
Resource investigators are not necessarily able to solve problems themselves, but they will come up with an alternative solution to any problem, by using their resources inside or outside the company: they will refer you to a person who knows a person who can get the job done...quickly, efficient and cheap. Other people in the company turn to them because of their capacity to connect the dots.
They are usually very social and extroverted persons, who not only point you in the right direction, but also offer their support in the process: they like bringing people and resources together and they are satisfied when there is a positive outcome to the situation.
The dynamics and added value they bring into an organization is not disputable-
unfortunately in a company only a small percentage of employees are strong resource investigators. Not everybody is made up for this role, but everybody has in fact valuable connections, accounting for a great pull of contacts which is lost to the company, because of its lack of visibility.
We have build a Network CRM system through which all employees of a company can easily contribute to the company's social capital by sharing their contacts from different social networks into one shared connection pull, thus creating a huge extended network at company level. Not only single companies or networking groups can benefit from this system, but also sister companies inside a holding group or smaller companies can partner up through the system to multiple the lead generation and referrals effect.
unfortunately in a company only a small percentage of employees are strong resource investigators. Not everybody is made up for this role, but everybody has in fact valuable connections, accounting for a great pull of contacts which is lost to the company, because of its lack of visibility.
We have build a Network CRM system through which all employees of a company can easily contribute to the company's social capital by sharing their contacts from different social networks into one shared connection pull, thus creating a huge extended network at company level. Not only single companies or networking groups can benefit from this system, but also sister companies inside a holding group or smaller companies can partner up through the system to multiple the lead generation and referrals effect.
To find out more, visit: www.clintelica.com
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